Black is white 90 ml is a daily charcoal toothpaste for gently removing surface discolouration without bleaching. Its low-impact whitening approach combines activated carbon with fluoride, enzymes and enamel-supporting ingredients for regular oral care and lasting freshness.
Activated carbon absorbs discoloured particles from sources such as coffee, tea and tobacco. Hydroxyapatite supports enamel mineralisation and helps seal exposed dentine channels, while three enzymes complement the mouth's natural protective functions. A physical blue filter creates an immediate optical brightening effect. The refreshing lime-mint formula contains fluoride and is free from SLS, triclosan, bleaching agents and plastic particles. Apply a small amount to a manual or sonic toothbrush and use as a regular toothpaste without abrasive whitening cycles.
- Gentle daily carbon whitening
- Activated-carbon stain removal
- No bleaching agents
- Hydroxyapatite enamel support
- Three-enzyme formula
- 90 ml SLS-free toothpaste