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  • Be You Toothpaste

    Be You Toothpaste

    Bestseller

    Be You Toothpaste

    Toothpaste & Mouthwash

    From Dhs. 10.50

    4.9/ 5 (18)
  • Enzycal

    Enzycal

    Bestseller

    Enzycal

    Toothpaste & Mouthwash

    Dhs. 33.60

    4.9/ 5 (26)
  • Black is White 90 ml

    Black is White 90 ml

    Black is White 90 ml

    Toothpaste & Mouthwash

    Dhs. 110.25

    4.8/ 5 (9)
  • Be You Six Taste Pack

    Be You Six Taste Pack

    Be You Six Taste Pack

    Toothpaste & Mouthwash

    Dhs. 89.25

    4.9/ 5 (17)
  • Black Is White Set 90 ml

    Black Is White Set 90 ml

    Black Is White Set 90 ml

    Toothpaste & Mouthwash

    Dhs. 126.00

    5/ 5 (6)
  • Travel Set Black Is White

    Travel Set Black Is White

    Travel Set Black Is White

    Accessories

    Dhs. 73.50

    5/ 5 (10)
  • Travel Set

    Travel Set

    Bestseller

    Travel Set

    Accessories

    Dhs. 60.90

    4.9/ 5 (64)
  • Travel Set Ortho

    Travel Set Ortho

    Travel Set Ortho

    Toothbrush

    Dhs. 73.50

    4.8/ 5 (5)

Frequently asked questions

Fluoride or no fluoride – what’s the right choice?

The ingredient may be controversial for some people, but its effectiveness is undeniable. That’s why we say: go for a toothpaste that contains fluoride. This trace element has proven its worth in preventing cavities. It makes your teeth more resistant to acid attacks and prevents the proliferation of plaque bacteria.

How much fluoride?
In general, you find the fluoride content indicated in ppm (parts per million) on every toothpaste packaging. For adults, dental professionals suggest a toothpaste containing at least 1.000 ppm of fluoride. For younger children, it's best to opt for a children's toothpaste. All our toothpastes contain an age-appropriate amount of fluoride, with two exceptions: Enzycal zero and one of the kids' toothpastes.

Do I even need toothpaste at all?

Brushing our teeth with toothpaste has become a mundane part of our life for most of us. But toothpaste is, indeed, an additive rather than an unavoidable step in our daily oral hygiene routine. But there are certain situations when using toothpaste can be very helpful. Our toothpastes contain vital ingredients called fluoride, enzymes, and valuable herbal ingredients that strengthen your tooth enamel, remineralise the teeth, boost the natural power of saliva, prevent cavities, and—depending on the type of toothpaste—can also assist in removing extrinsic teeth stains.

Do these toothpastes work with electric toothbrushes?

Yes. All our toothpastes work wonderfully with both manual and electric toothbrushes. As they do not contain SLS, they do not foam that much. This means there is no foam that could cover the view of the teeth or hinder the mechanical cleaning process and the hydrodynamic effect.

Brushing with Gin & Tonic … wait!

Yeah, you read that right. This is one of the surprising varieties of our fabulous Be you toothpaste— in an alcohol-free version, of course. But there’s more. Six extraordinary flavours, including Apple and Aloe Vera or Blackberry & Liquorice. Discover the world of toothpastes beyond boring mint flavour. 

Does Gentle Whitening really work?

Yes. Be you toothpaste gently removes surface stains caused by coffee, tea or smoking while helping bring out the natural whiteness of your teeth – gentle on enamel and gums.

Can whitening toothpaste damage enamel?

Some whitening toothpastes can stress enamel if they are too abrasive. Curaprox Be you toothpaste gently removes surface stains without aggressive abrasives or strong bleaching agents.

How quickly will I see whitening results?

Depending on your starting point and everyday habits, first results may become visible after just a few applications. For best results, we recommend regular use.

How much toothpaste should I use?

For everyday brushing, a pea-sized amount of toothpaste is already enough.

Which Curaprox toothpaste is suitable for sensitive or irritated gums?

Curaprox offers several toothpastes for sensitive or irritated gums. Our Enzycal toothpastes are especially suitable. They help maintain the natural balance of the oral flora while cleaning particularly gently – ideal for the everyday care of sensitive gums.

Explore

Whitening-Zahnpasta

Teeth whitening toothpaste

If you’re unhappy about the colour of your teeth, it’s now possible to reverse years of staining and enjoy the confidence of whiter, brighter, fresher-looking teeth.

But it’s really important to make sure you whiten your teeth in a safe way that doesn’t harm your teeth or your oral health.

Fluoridhaltige Zahnpasta: Ist sie schädlich?

Fluoride toothpaste: Is it harmful?

Toothpaste with or without fluoride? This is the big question and a hotly debated topic in the world of health. An increasing number of consumers are reconsidering their choices and opting for zero fluoride toothpaste. Dentists, medical associations and authorities advocate for fluoride, explicitly endorsing its usage. Numerous studies have already demonstrated fluoride's efficacy in preventing dental decay.

So, is there any truth behind the assumption that fluoride poses health risks? By taking a closer look at the active ingredient, we will enable you to make an informed choice with a clear conscience – using a toothpaste with or without fluoride is then up to you. 

Unterwegs Zähne putzen ohne Zahnpasta oder -bürste

Brushing your teeth when out and about without toothpaste or a toothbrush

For most of us, it has become second nature to use a toothbrush and some toothpaste, both in the morning and at night. But is it possible to also brush your teeth without toothpaste? And what if there is no toothbrush available?

Whether you have accidentally left your toothpaste and toothbrush at home or wish to explore toothbrushing without toothpaste – discover everything there is to know below. We will tell you what you need to bear in mind if you want to brush your teeth without toothpaste or a toothbrush – when out and about or as a permanent solution.

Good to know

Strong foaming means better cleaning. Nope.

It’s time to break the biggest myth about your toothpaste: it doesn’t need to foam. In fact, less foam there is, the better.

We have been conditioned to believe that cleaning products don’t clean unless they produce a lot of foam. The foam makes you think it's covering every nook and hard-to-reach place in your mouth, so you think it's doing a top-notch job. Advertisements play into it too, showing us that a good toothpaste has to foam up. Have you ever wondered what causes it to foam?

SLS
The reason is a common ingredient known as Sodium Lauryl Sulfate (SLS)—a surfactant. It lowers the surface tension between liquids and solids. This makes it an effective detergent, emulsifier, and foaming agent. So, SLS creates the bubbly texture you may associate with an effective tooth-cleaning experience.

Is SLS really necessary and does it clean better?
No. People love foamy toothpaste because it gives this feeling of super cleaning. But SLS is probably not the best for oral care: it has been associated with discomfort during and after brushing, increased sensitivity, potential irritations and dryness in the mouth, ulcers or canker sores, taste disruptions, and allergic reactions.

Here's the catch
The real deal is finding a toothpaste that not only cleans but also genuinely takes care of your oral health. Congrats, you found Curaprox. All our toothpastes are guaranteed free of SLS and other harsh or questionable ingredients. Thanks to SLS-free toothpaste options such as our Be you, Enzycal, or Black is white and our kids' toothpastes, you now have a gentle yet effective way to keep teeth clean and gums healthy. Curaprox toothpastes are here to stay, providing a fresh and clean oral care experience.

How to choose the right toothpaste?

Toothpaste is an essential oral hygiene product at every stage of life. But it’s not easy to choose the right toothpaste that addresses your needs.

Fluoride and fluoride-free toothpaste, whitening toothpaste, or toothpaste for sensitive teeth, cavity protection, gingivitis, plaque, tartar, whitening and breath-freshening … We’ve got some tips to help you make better-informed toothpaste decisions.

Role of toothpaste
Combined with the mechanical and hydrodynamic action of your manual or electric toothbrush, a suitable toothpaste helps remove food residue and plaque from your tooth surfaces, interdental spaces, and gums, and provides good care for your oral cavity.

How much?
You don't need a lot of toothpaste for it to be effective. We recommend applying a pea-sized amount to your toothbrush. The most important thing is to adopt a good brushing technique.

Rinse after brushing?
Well, there is no clear consensus on whether you should rinse your mouth after brushing or not. If you’re prone to tooth decay, skipping rinsing allows the toothpaste’s ingredients to fully absorb into your teeth and gums. If you rinse, on the other hand, you flush away plaque or food debris dislodged during brushing, interdental cleaning, and flossing and you minimise the amount of fluoride that might be ingested. As you see, both practices have their merits. Ultimately, whether you rinse your mouth after brushing depends on your personal needs and oral health.

More tips for choosing toothpaste
To preserve your tooth enamel, choose a toothpaste that is not too abrasive. In fact, some toothpastes contain harsh polishing and whitening agents that can damage the precious enamel. It's best to use an enzymatic toothpaste with a low RDA if you opt for a natural whitening effect. Also, choose a toothpaste with a pleasant taste—have you tried Be you yet? Great flavours will undoubtedly encourage you to brush your teeth regularly and thoroughly.

Complete your gentle brushing experience

We have the ultimate gentle dream team for a kind and effective oral care routine.

Your brushing experience should ideally involve a dense, soft-bristled toothbrush—preferably a Curaprox brush such as the CS 5460 ultra soft—plus a low-abrasive toothpaste without SLS and other unwanted ingredients. Good to know: In addition to fluoride, all our toothpastes contain enamel-strengthening enzymes that are also found in saliva, offering a particularly natural and gentle approach. They are guaranteed SLS-free and contain no harmful ingredients such as microplastics or triclosan.