Baby & Kids Toothpaste

As soon as baby’s first tooth erupts, it’s time to start brushing. Milk or baby teeth play an important role when it comes to eating, chewing, and speaking. Therefore, tiny choppers need a lot of care. Choose a super-gentle toothbrush for baby’s first toothbrush, as babies don’t like hard bristles that stress or hurt the sensitive gums. A rice grain-sized amount of a children’s toothpaste with an age-appropriated fluoride level is enough. Brush with small circles and clean the tiny teeth thoroughly and cautiously, without any pressure. Firstly, brush the inner side, then the outer side, and eventually the chewing surfaces. The earlier you start brushing, the more natural this process will become for your child. 

Let’s be honest: toothbrushing with children can be both a challenge and stressful endeavour, three times a day. But with our baby and children’s products it’ll get easier. Because they come with great design, bright colours, tasty flavours, and super-fine bristles. By the way, with our Kids Special Edition and their colourful brushes, this daily and important ritual becomes much more exciting and fun. Also, a good setting, enough light, a well-placed mirror, singing while brushing or telling fun stories, and parents who lead by example will help children to acquire a good habit.

The ingredient may be controversial for some people, but its effectiveness is undeniable. That’s why we say: go for a toothpaste that contains fluoride. This trace element has proven its worth in preventing cavities. It makes your teeth more resistant to acid attacks and prevents the proliferation of plaque bacteria.

How much fluoride?
In general, you find the fluoride content indicated in ppm (parts per million) on every toothpaste packaging. For adults, dental professionals suggest a toothpaste containing at least 1.000 ppm of fluoride. For younger children, it's best to opt for a children's toothpaste. All our toothpastes contain an age-appropriate amount of fluoride, with two exceptions: Enzycal zero and one of the kids' toothpastes.

Brushing our teeth with toothpaste has become a mundane part of our life for most of us. But toothpaste is, indeed, an additive rather than an unavoidable step in our daily oral hygiene routine. But there are certain situations when using toothpaste can be very helpful. Our toothpastes contain vital ingredients called fluoride, enzymes, and valuable herbal ingredients that strengthen your tooth enamel, remineralise the teeth, boost the natural power of saliva, prevent cavities, and—depending on the type of toothpaste—can also assist in removing extrinsic teeth stains.

Brushing should be a fun team effort. If your child is less than a year old, sit them on your lap with the back of their head resting against the crook of your arm or lay them on a changing table. You can also brush properly with them lying or sitting on the floor. Later, it is best if they stand in front of you with their head tilted back slightly, allowing you to see and reach all their teeth. Brush all teeth with small, gentle, circular movements—inner and outer sides as well as the chewing surfaces. Older children brush their teeth themselves, but we recommend that you supervise their brushing until the age of 10.

Schedule the first dental visit for your child around the time their first tooth erupts, or by their first birthday, whichever comes first. This early introduction to the dentist helps establish good oral hygiene habits and allows the dentist to identify any potential issues early on. It also helps your child build a good relationship with the dentist and strengthens the confidence that they don't only have to go to the dentist when their teeth hurt.

Our toothpastes are made with only the good stuff such as enzymes, fluoride—one exception—, and Xylitol. They surely do not contain SLS, triclosan, and microplastics. We developed exciting flavours that are fun and make toothbrushing a pleasant experience. Let your child choose between fruity strawberry, juicy watermelon, or sweet mint.