Swiss premium oral care
Finally, the wooden toothbrush that truly cares for your teeth and gums – as well as the environment. An ultra soft brush head with 4,440 ultra fine Curen® filaments densely packed together... coupled with ultra hard, ultra durable, sustainably-sourced beech wood.
Try this toothbrush… love this toothbrush. Feel connected with nature every morning and every evening. With the beautiful, earthy warmth of the biodegradable, compostable handle and the joyful colour of the brush head filaments – this is a work of art you could lovingly gift to family and friends.
This is the same groundbreaking technology and design excellence used in all our iconic toothbrushes – recommended by dentists and loved by millions. Wooden no longer means less efficient. The Curaprox wood ultra soft is relentless on plaque… and relentlessly gentle on your teeth and gums. Brush for a smile that lasts a lifetime.
Swiss beech is known for its durability. And it’s the only wooden toothbrush with the Curacurve® bend – so you can easily get to all those hard-to-reach spots
Break off the brush head using pliers or similar. Throw the brush head away in your normal bin. Pop the 100% biodegradable wooden handle in your compost bin. We recommend replacing your wooden toothbrush every two months (to avoid bent filaments and the build-up of potentially harmful bacteria).
We passionately support the sustainable cultivation of beech wood… to maintain a healthy forest ecosystem in Switzerland for generation after generation.
We care about oral health. And we care about the planet. That’s why our founder, Ueli Breitschmid, launched the Ama Pianeta label – to respect nature, fauna and flora, our environment and our society.
Ama Pianeta stands for – among other things – the sustainable cultivation of food, the maintenance and promotion of natural processes… and the careful use of our resources.
Soft bristles have the clear advantage that they can individually embrace each tooth and clean it thoroughly. This allows them to reach areas that a hard toothbrush with rigid bristles can neither reach nor clean. In addition, our soft Curen® bristles are rounded at the top, protect the sensitive gums and do not scratch the enamel. With a soft toothbrush, there is no risk of damage or injury when brushing.
Which toothbrush is better? With the proper handling and technique, both a manual and an electric toothbrush can effectively clean teeth. It is your personal preference, then. With an electric toothbrush less physical effort is required, a good thing—especially for those with limited dexterity, braces, or specific dental conditions as it comes equipped with a motor that provide powerful brushing. Manual toothbrushes on the other hand, are a classic choice, more cost-effective, and environmentally friendly. They come in a variety of shapes, sizes, and bristle types so that they accommodate varied demands.
It is recommended to brush your teeth twice a day using a toothbrush with soft bristles and a gentle fluoride toothpaste. Remember to use also interdental brushes once a day—preferable before going to bed—to clean the gaps between your teeth. However, define the frequency and timing of interdental cleaning in accordance with your dental professional, adapted to your oral situation and individual needs. As for the recommended brushing time of at least two minutes each time: it is highly individual and certainly should not be limited to a fixed 2-minute rule. Please keep in mind that what matters most is that every surface of each tooth is thoroughly clean, which can take you longer than two minutes. So, you better focus on quality, not just on time.
Our short answer is: no. The surfaces of our teeth can be cleaned relatively easily and thoroughly with a soft, dense manual toothbrush. No matter which manual toothbrush you use, you can only clean 70% of your teeth's surfaces. For the rest—between your teeth— you'll need more specialised tools. That’s why we developed our fantastic interdental brushes with various sizes and colours for gaps with different dimensions. There’s perfect brush for every gap. If you have never used interdentals before, ask your dentist or dental hygienist. You can also get good advice at your local pharmacy.
Replace your manual toothbrush every three to four months, even sooner if the bristles look worn or frayed. Regular replacing ensures the toothbrush remains effective at removing plaque and prevents the buildup of bacteria. Frayed bristles become less effective at cleaning teeth and removing plaque. Also replace your brush after recovering from a cold or flu, as bacteria can linger on the bristles and accumulate, especially in the moist environment of a bathroom. This may lead to reinfection or other oral health issues.
Swiss premium oral care